BEAUTY INTERNATIONAL DÜSSELDORF continuing its success story and topping its 25th jubilee event with a clearly successful trade fair. 1,200 exhibitors and brands from 25 countries participated, representing an unprecedented level of company participation in this leading trade fair for cosmetic service providers. Summing up, Managing Director Joachim Schaefer said: "For 25 years, BEAUTY INTERNATIONAL has been the major meeting point for professional cosmetics service providers. Again this year, 50,100 trade visitors from 46 countries underlined its importance for further training, innovation and information on latest trends".

• 66% are freelance
• 75 % are decision-makers

The exhibitors award BEAUTY INTERNATIONAL DÜSSELDORF 2008 top marks: it is the leading meeting point for information and ordering and the trend barometer for the industry:

• 87% made new business contacts
• 85% concluded business at the show
• 85% expect good post-show business
• 96% intend to exhibit at BEAUTY 2011